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BtoB

Avaya CMO Mark Wilson to keynote BtoB's Leading Edge

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New York—BtoB will present its annual online trade show, Leading Edge, on Thursday. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions. “Leading Edge is not only a significant learning opportunity for b-to-b marketers but also is a completely virtual conference and expo—a great example of leading-edge marketing personified,” said Bob Felsenthal, VP-publisher of BtoB. “Leading Edge this year will focus on lead generation, and in particular how content marketing can make for lead-gen success.” This year's half-day Leading Edge virtual event—free to attendees—is dubbed “Driving Demand in the Digital Age.” The agenda features video keynote addresses by Tony Jaros, senior VP-research at marketing consultancy SiriusDecisions, and Mark Wilson, CMO at business communications company Avaya Inc. Between these two featured events will be several breakout sessions, including “Creating Content That Converts: Content Marketing for Lead Generation,” “Give 'Em What They Want: Customer-oriented Demand Generation” and “Creating a Social Content Marketing Strategy to Enable Sales.” Featured breakout presenters will include Dayna Rothman, content marketing manager at Marketo Inc.; Jeff Perkins, VP-global online marketing at Premiere Global Services; and Jeffrey Linton, senior marketing manager at Act-On. Attendees will be able to visit a virtual exposition hall and interact with vendors in virtual booths. Exhibitors include Bizo Inc., Demandbase Inc., DemandCon, Integrate, Intercall, ON24, Pardot and ZoomInfo. “Marketers will have the opportunity to experience several great presentations about marketing best practices, interact with attendees and vendors on our virtual expo floor, and experience firsthand how content can be delivered in a dynamic, interactive way,” Felsenthal said. Leading Edge: Driving Demand in the Digital Age begins at 11:30 a.m. ET, June 20, with the opening of the exhibit hall. The opening keynote begins at 12:00 p.m. ET, with the event concluding at 5:30 p.m. ET. For more information and to register, click here.
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