Avaya introduces 'Power of We' branding campaign

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Basking Ridge, N.J.—Avaya introduced a corporate branding campaign using the tagline, “Avaya. The Power of We.” The telecommunications industry supplier said the new branding is designed to show how Avaya's technology helps people access information more quickly and collaborate more effectively. “ 'Avaya. The Power of We' illustrates Avaya's shift from the age of information to today's age of collaboration where workers are more mobile and globally distributed and are expected to produce more with less resources at a faster pace,” Dan Murphy, Avaya's global marketing, said in a statement.
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