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Aventis institutes doctor channel

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Bridgewater, N.J.--The U.S. arm of Aventis Pharma AG has started demonstrations of an Internet marketing channel designed to establish a dialogue with U.S. physicians. Called Aventis Medical Information, the Web site provides doctors with quick information about pharmaceuticals. Physicians access the site through a logon and are connected with live personnel dedicated to answering their questions in real-time chat. Aventis is using the service as a way to market its products, and is providing brochures and drug interaction information.
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