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Avenue A/Razorfish names executive creative director

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San Francisco—Avenue A/Razorfish has named Christopher Follett to be executive creative director of the agency’s West Coast offices. He will oversee a creative team of more than 40 staffers, with a primary emphasis on developing rich Internet applications. Follett was previously head of creative services for Divine, where he handled branding, collateral and user experiences for Fortune 500 clients.

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