Aviation Week has always counted on paid content as a crucial part of its revenue mix. Its Aviation Week Intelligence Network, a subscription-only product, is licensed to enterprise readers at a single-user rate starting at thousands of dollars per month. The network offers all of the group's content, including stories from its Aviation Week & Space Technology, Aerospace Daily & Defense Report and Aviation Daily titles, plus access to product and vendor databases and other resources. For readers not able to afford this high-end product, Aviation Week had a free Web portal, AviationNow.com, offering select articles from its publications.
But in February, the group added another layer in the middle, adding more content to the AviationNow site, but pricing access at $4.95 per article. Alternatively, readers can subscribe for access to all AviationNow content on a monthly ($8.95) or annual ($69) basis.
"We've been victims of our own success," said Jim Matthews, editorial director of AviationWeek Business Intelligence Services."For generation after generation of executives, it was their birthright that when they became senior enough they could [gain access to] the daily." The current offering is more balanced, Matthews said, estimating that just a bit more than 10% of the group's overall content can now be accessed on AviationNow.com for free or a small fee. "We can serve nearly every class of potential reader or user," he said. -Richard Karpinski