BtoB

Avoiding the Death Spiral: Optimizing Your Prospecting

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Industry dynamics, such as postal rate increases, are causing leading business-to-business marketers to change their direct mail strategy in order to save margin—The Death Spiral. This webcast will help you avoid the Death Spiral by calculating the near term and long term value of your customers and how to understand their true path to purchase to develop the best multi-channel contact strategy.
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