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BtoB

Avoiding the trap of A/B testing minutiae

By Published on .

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Most folks in the online marketing world are aware of the power of website A/B testing. When approached wisely, testing to determine optimum headlines, text, colors and images can boost click-throughs, sign-ups and conversion rates. But SEOmoz CEO Rand Fishkin cautions that the process can be "fraught with peril." One of the most insidious pitfalls of A/B testing lies in what what marketers mistakenly choose to test, which can produce miniscule results for the effort.
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