The individuals selected for this year's Who's Who in B-to-B Special Report consistently perform at the top of their game, whether on the client side, the agency side or in supporting industries in between. For this year's report, BtoB chose 100 individuals from 11 categories: marketers, agencies, creative, direct & database, e-mail, search marketing, business media, services/tech, public relations, analysts and associations. Nominations were submitted by readers, marketing organizations, industry experts and our editorial staff. BtoB has selected one individual in each category to profile, based on outstanding accomplishments over the past year. JUMP TO LIST
Dan Henson Chief marketing officer, General Electric Co., Fairfield, Conn., It's been a busy six months for Dan Henson, who was named chief marketing officer of General Electric Co. in January.
Gary Slack Chairman-chief experience officer, Slack Barshinger, Chicago Since starting Slack Barshinger in 1988, Chairman-Chief Experience Officer Gary Slack has seen the b-to-b agency grow from a modest shop serving clients in the Chicago area to a rapidly growing agency with clients around the country.
Arturo Aranda Partner-senior creative director, Atmosphere BBDO, New York Arturo Aranda has been with Atmosphere BBDO since its founding in 1999. During that time, he has overseen creative development of online campaigns for AOL, Cingular Wireless, General Electric, the New York Stock Exchange, Office Depot and Peoplesoft. His work has garnered many awards including One Show, Cyber Lion, ADDY and New York Festival awards.
DIRECT & DATABASE
Denise Hopkins Senior director-marketing, Business Marketing Solutions, Costa Mesa, Calif. Small businesses have always been a rich source of customer prospects for b-to-b companies, but they continue to be difficult to reach.
James Speer VP-marketing and products, IAC Search & Media, Oakland, Calif. Ask.com plays David to search industry Goliaths Google and Yahoo!, but the scrappy search engine is making strides in paid search.
Bill Nussey CEO Silverpop, Atlanta Bill Nussey, CEO of Silverpop is a big believer in e-mail marketing. In a world where most of Silverpop's competitors have been snatched up by bigger players, he remains committed to forging partnerships to strengthen his company's value to customers as opposed to becoming another in a long line of acquired e-mail companies.
Richard Zannino CEO Dow Jones & Co., New York Richard Zannino, who was appointed CEO of Dow Jones & Co. in February, says that working in the rough-and-tumble world of retail helped to prepare him for setting the publishing company's agenda amid dramatic changes in media spending habits.
Bill Godfrey Chairman-CEO Aprimo, Indianapolis Chairman-CEO Bill Godfrey says the secret to Aprimo's success is its relentless focus on the CMO.
Steve Cody and Ed Moed Managing partners Peppercom, New York One of the first decisions Steve Cody and ed Moed made when they launched Peppercom in 1995 was to put the term "public relations" out to pasture.
Lauren Rich Fine Managing director-corporate strategy and research Merrill Lynch, New York When Lauren Rich Fine discusses her prediction in Merrill Lynch's annual advertising forecast, marketing executives ignore her insights at their own peril.
Dennis Dunlap CEO American Marketing Association, Chicago Ask CEO Dennis Dunlap how the American Marketing Association is responding to management upheaval in b-to-b marketing and step aside.