New York—Predictions of a second-half surge for b-to-b media appear to be on target.
B-to-b ad pages increased 6.9% in July compared with July 2003, according to the Business Information Network (BIN) report released by American Business Media. That is the largest month-over-month increase in ad pages since late 2000.
Ad spending in July was up 6.8%. Year-to-date ad dollars showed a 1.6% increase, with ad pages up 0.4%.
"We’re encouraged by the July numbers. We expected this kind of growth to come about a little later in the year," said Gordon Hughes, president-CEO of American Business Media. "We appear to be on track for 2% to 4% revenue growth in 2004."
The category showing the largest gain in ad pages was automotive with a 48.7% increase in July. The software category posted the largest decline in ad pages, at 17.4%.