Pages increased 1.2% in December, compared with the same month in 2002, and ad spending rose 3.6%.
âThe first quarter of 2003 posted a solid 4.2% growth in ad revenues, but the next three quarters were weaker than we expected,â Gordon Hughes, ABM President-CEO, said in a statement. âFor 2004, we are projecting 2% to 4% revenue growth, with most of the growth taking place in the second half of the year.â
Drugs and toiletries ad pages were up 17.6% in December, posting the strongest category gain. Computers suffered the biggest category drop, with ad pages falling 31.6%.
ABM said it has altered the roster of reporting magazines. From January to November 2003, the BIN report included advertising in