Ad revenues increased by 2.7% in April, according to the figures compiled by IMS/The Auditor. For the year to date, ad pages were down 2.0% while revenues were up 0.6%.
âWeâre projecting that most of the growth for 2004 will take place in the second half of the year,â Gordon Hughes, ABM president-CEO, said in a statement.
The automotive category showed the biggest improvement, posting a gain of 14.1% in April. The manufacturing and electrical equipment, materials and components category suffered the biggest drop, down 7.2%.