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BtoB

B-to-b ad pages drop again

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New York--Maybe the recovery isn’t here after all. After showing an increase in June, b-to-b advertising pages dropped again in July, according to the Business Information Network figures released Thursday.

The figures, tabulated by Competitive Media Reporting for American Business Media, showed July ad pages fell 9.7% compared with July 2002. Ad spending fell 7.9%.

“July and August were slow months this year, so I don’t expect to see increased activity until late September,” said Gordon Hughes, ABM president-CEO, in a statement. “But we are still comfortable with our projection of 3% growth in ad spending and 1% to 2% growth in ad pages for the year. We’re also estimating single-digit growth in early 2004.”

--Sean Callahan

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