The figures, tabulated by Competitive Media Reporting for American Business Media, showed July ad pages fell 9.7% compared with July 2002. Ad spending fell 7.9%.
âJuly and August were slow months this year, so I donât expect to see increased activity until late September,â said Gordon Hughes, ABM president-CEO, in a statement. âBut we are still comfortable with our projection of 3% growth in ad spending and 1% to 2% growth in ad pages for the year. Weâre also estimating single-digit growth in early 2004.â