BtoB

B-to-b ad pages fall

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New York—B-to-b print advertising pages declined 1% in February compared with the year-earlier period, according to Business Information Network figures released by American Business Media. B-to-b pages also dipped 0.3% in the first two months of the year. The strongest category in February was transportation and logistics, with ad pages growing 43.4%. Automotive followed with a 21.5% increase. Electronic engineering was the weakest category, with ad pages falling 26.5%. Aviation, aerospace and military followed with a 15.2% decline.
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