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BtoB

B-to-b ad pages increase 0.3% in July

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New York—B-to-b ad pages increased 0.3% in July compared with last July, according to Business Information Network figures released Tuesday. It marked the first time this year that ad pages increased year over year.

Through the first seven months of the year, ad pages are down 5.2% compared with the year-earlier period. Five of 21 BIN categories are up year-to-date in ad pages when compared with the same period last year: agriculture (1.28%), automotive (1.15%), aviation (0.31%), health care (2.28%) and miscellaneous (5.25%).

BIN also said that b-to-b digital revenue increased 11.3% during the first half of this year compared with the year-earlier period.

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