Ad spending fell 0.5% compared with September 2002, while pages declined 2.2%.
Third-quarter spending was down 3.2% and pages were off 5.2%. Year to date, spending was flat and pages were down 3.8%.
âWe are expecting some growth in fourth-quarter spending,â said Gordon Hughes, ABMâs president-CEO, in a statement. âIt wonât be a hockey-stick escalation, but it should be enough to help us end the year up about 1% to 2%.â
Bright spots in September included the horticulture & farming category, which posted a 7.8% gain in ad pages. Other categories that were up were services, direct response & classified (5.2%), travel (3.0%), automotive (1.6%) and retail (0.8%).