Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


B-to-b ad pages, revenue up in ’05

Published on .

New York—B-to-b ad pages were up 1.7% in December from a year earlier, according to figures released last week by the Business Information Network, a unit of American Business Media. Ad pages finished the year up 4%. The increase for the year was attributed in part to the strong performance of the agriculture and banking/financial/insurance sectors, which saw pages increase 30% and 27%, respectively. Other ad categories posting solid gains included architecture/design/lighting, up 23%, and automotive, up 17%, despite the industry’s ongoing shift of ad dollars to online. Meanwhile, ad revenue rose more than 6% in December compared with the same month in 2005 and more than 5% for the year. “The year finished better than we expected,” said Gordon Hughes II, president-CEO of ABM, in a news release. “We were forecasting a 3% to 4% increase, and finished better than 5%.”

Most Popular
In this article: