B-to-b ad pages down, revenue up

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New York--Continuing a three-year slide, b-to-b advertising pages were down 0.9% in February 2004 compared with the same month last year, according to the Business Information Network numbers released Wednesday by American Business Media.

BIN figures showed that ad dollars were up 0.2% in February compared with February 2003.

Gordon Hughes, ABM president-CEO, remained optimistic, saying in a statement: “For 2004, we are projecting 2% to 4% revenue growth, with most of the growth taking place in the second half of the year.” The services, direct response and classified category showed the biggest gain in ad pages in February, increasing 21.22%. The travel category posted the biggest decline, with ad pages falling 14.10%.

--Sean Callahan

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