B-to-b ad pages, spending continue to slide

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New York--B-to-b print advertising continued its slump in March and the first quarter overall, according to Business Information Network figures released Monday by American Business Media.

Ad pages declined 5.5% in March compared with March 2003, while ad dollars fell 2.6%. Ad pages were down 4.6% for the first quarter compared with the same period last year. Ad revenues were down 0.8%.

Gordon Hughes, ABM’s president-CEO, maintained his optimism, saying in a statement: “We believe that the numbers will be stronger in the second quarter. However, we’re projecting that most of the growth for 2004 will take place in the second half of the year.”

In a more positive sign, Dow Jones & Co. reported Tuesday that April advertising volume for the U.S. edition of The Wall Street Journal increased 7.5% compared with April 2003. Year-to-date ad volume at the Journal was up 6.6%.

--Sean Callahan

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