BtoB

B-to-b ad pages down, spending up

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New York--B-to-b print advertising ad pages declined 3.7% in November, compared with November 2002, according to the Business Information Network report released Wednesday by American Business Media.

November ad spending increased an estimated 1.1% compared with the year-earlier period. In the first 11 months of 2003, spending increased 0.6%, while ad pages declined 3.5%.

“We are encouraged by the performance of the Telecommunications category, which has seen double-digit growth for two consecutive months,” Gordon Hughes, ABM president-CEO, said in a statement. “However, November overall was weaker than expected.”

Telecommunications ad pages were up 12.3% in November.

--Sean Callahan

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