B-to-b ad revenues up 4.5% in April

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New York—B-to-b advertising pages declined by 2.63% in April compared with April 2004, but ad revenues were up 4.54% in the same period, according to American Business Media’s latest Business Information Network report. Year-to-date ad pages declined 0.82% compared with the same period of 2004, and year-to-date ad revenues rose 5.87%, the BIN report found. This increase in revenue is very encouraging and illustrative that the business-to-business market is getting stronger and gaining momentum, Gordon T. Hughes II, ABM’s president-CEO, said in a statement. The BIN reports are compiled by IMS/The Auditor and PERQ/HCI, which together track more than 1,600 b-to-b publications.

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