Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


B-to-b ad spending up, pages down

Published on .

New York--B-to-b advertising spending in November was up nearly 2% from a year earlier, while ad pages declined 4% during the same period, according to figures released Thursday by American Business Media.

Both ad spending and ad pages fell 15% in the first 11 months of the year.

Some of the major spending categories were down in November: finance, business & advertising by 2.5%; telecommunications by 42%; software by 8.7%; manufacturing by 0.2%; and retail by 0.6%. The travel sector led the categories that showed improvement, up 43%, followed by automotive, up 18% and computers, up nearly 2%.

--Matthew Schwartz

Most Popular
In this article: