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BtoB

B-to-b ad spending up, pages down

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New York--B-to-b advertising spending in November was up nearly 2% from a year earlier, while ad pages declined 4% during the same period, according to figures released Thursday by American Business Media.

Both ad spending and ad pages fell 15% in the first 11 months of the year.

Some of the major spending categories were down in November: finance, business & advertising by 2.5%; telecommunications by 42%; software by 8.7%; manufacturing by 0.2%; and retail by 0.6%. The travel sector led the categories that showed improvement, up 43%, followed by automotive, up 18% and computers, up nearly 2%.

--Matthew Schwartz

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