×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

B-to-b advertisers rank second in rich media use, Nielsen says

Published on .

Most Popular
New York--B-to-b advertisers use rich media in 12% of their campaigns, making them the second-highest ranking group of advertisers to use the medium, according to a report by Nielsen/NetRatings. Auto manufacturers ranked first in rich media usage, using the technology in 37.4% of their ad campaigns. Entertainment placed third (9%), followed by telecommunications (8%) and consumer goods (8%).
In this article: