BtoB

Three b-to-b campaigns win DMA gold Echo awards

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Orlando, Fla.--The Direct Marketing Association Sunday presented gold Echo awards to three b-to-b campaigns: United Parcel Service of America's "Sweet Deal," created by The Martin Agency; CareerBuilder.com's "A Smarter Way to Find a Better Job," created by Cramer-Krasselt; CP Comunicacion Proximity's in-house "The Letter That Never Arrived." The DMA presented 13 gold Echo awards in all at a luncheon ceremony during its Annual Conference & Exhibition.

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