B-to-b company experiments with pricey Groupon offer

By Published on .

Rolling Meadows, Ill.—While group buying programs offered by Groupon and similar services are seen primarily as consumer initiatives, a Chicago-area company is experimenting with the process by offering a high-value b-to-b offer.

Business information and analytics company Ajilitee has announced a 50% discount offer for its series of informational workshops through Groupon Stores. The company's workshops, priced at $25,000, are being offered through Groupon for $12,500 through March 7.

“I think the market is finally ready for a model of social media buying for b-to-b,” Michelle Smyth, Ajilitee's director of marketing, told BtoB. “We see burgeoning interest among corporations to have their own channels for deals, whether offered by Groupon or another company.”

Most Popular
In this article: