BtoB

B-to-b direct marketing seminar slated for Mercy College

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New York--The New York Center for Direct/Interactive Marketing at Mercy College will host a one-day seminar Nov. 19 for direct marketing executives. "How to Improve Your B-to-B Results with 'Best Practices' Direct Marketing Techniques," sponsored by D&B, will be led by Ruth P. Stevens, a b-to-b direct marketing consultant.
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