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BtoB

B-to-b focused sessions at teh DMA07 Conference & Exhibition

Discover the Missing Link: A Guide to Understanding Small Business

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Track: Database Management & Analytics Integration
Summary: Combine business and consumer information to achieve a more comprehensive view of the targeted business and improve marketing segmentation.
Date: 10/17/2007
Time: 9:00 a.m.–10:00 a.m.
Location: Room W-196C
Speakers: Denise Hopkins, VP-product management & marketing, Experian; Kevin Akerman, senior marketing consultant, Experian
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