BtoB

B-to-b integration and collaboration key to SMBs

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Boston—B-to-b integration and collaboration are key strategic initiatives for 75% of small and medium businesses, according to a report from Aberdeen Group.

The report, “B2B Integration and Collaboration for Small and Mid-size Enterprises,” was based on an online survey of 62 SMB executives.

According to the study, the top pressures facing SMB execs are escalating customer service demands (cited by 48% of respondents); increased supply chain exposure, such as security and financial risk (30%); and the rising complexity of managing global business networks (30%).

In response to these pressures, 47% of SMBs have launched collaboration initiatives with their suppliers to gain better visibility into supply chain processes; 42% are integrating partner collaboration processes with internal processes; and 35% have begun collaboration initiatives with customers to gain better visibility into customer-facing processes.

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