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BtoB

B-to-b lists change hands

Published on .

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New York--VentureDirect Worldwide's XactMail Opt-in E-Mail Network this week won responsibility for ten new b-to-b e-mail lists. These include Quality Digest, a list of 41,325 mid- and senior-level employee training and motivation executives; TechOnline.com, a list of 109,425 engineers and engineering executives; and Sensor Products' list of 124,660 engineering and science technology buyers.

Separately, the SMi Group, a London-based market researcher, this week awarded Kroll Direct Marketing in Plainsboro, N.J., the list management responsibilities for its U.S. Executive Seminar Attendees file, an address list of 52,729 U.S. executives. More than 43,000 of those records also contain phone numbers, and 27,614 include an e-mail address.

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