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BtoB

B-to-b magazine deals plunge

Published on .

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New York--The number of mergers and acquisitions among b-to-b magazines fell to 27 in 2002 from 52 in 2001, a decline of 48.1%, according to a report by the Jordan, Edmiston Group Inc.

The value of b-to-b magazine deals declined even more precipitously, dropping to $329 million in 2002 from almost $2.9 billion the previous year, a plunge of 84.9%.

The decline is blamed on poor advertising performance in the b-to-b media industry, which depressed prices, and the lack of available credit, which limited deals.

M&A activity in conferences and trade shows showed similar declines, with the number of deals falling to 28 in 2002 from 49 in 2001, a dip of 42.9%. The value of these deals plummeted 75.1%, to $144 million from $578 million.

--Sean Callahan

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