BtoB

B-to-b magazine revenue, ad pages down through October

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New York—B-to-b ad magazine revenue dropped 1.9% through October compared with the same period in 2006, according to the latest Business Information Network (BIN) report from American Business Media. Ad pages declined 3.1% during the same period.

The hardest-hit categories through October were computing, software, telecommunications (down 17.9% in ad revenue and 11.6% in ad pages); transportation, logistics (down 6.6% in ad revenue and 8.1% in ad pages); and movies, radio, TV and video (down 2.3% in ad revenue and 9.8% in ad pages).

Ad categories posting gains included resources, environment, utilities (up 11.2% in ad revenue and 4.3% in ad pages) and architecture, design, lighting (up 10.8% in ad revenue and 5.9% in ad pages).

The BIN report is based on data from IMS/The Auditor and PERQ/HCI for health care figures.

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