BtoB

Eight b-to-b magazines launch in first quarter

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New York—Eight b-to-b magazines were introduced in the first quarter compared to five in the year-earlier period, according to data from MediaFinder.com, an online database of U.S. and Canadian publications.

In the first quarter, just one b-to-b magazine folded compared with 12 closing up shop in the first quarter of last year.

Overall, MediaFinder.com said, 54 magazines debuted in the first quarter compared with 25 in the year-earlier period. Additionally, 24 closed in the first quarter compared with 22 in the same period a year ago.

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