The conference is being hosted by American Business Media, the Business Marketing Association, the American Association of Advertising Agencies, the Association of National Advertisers, the American Advertising Federation, the Audit Bureau of Circulations, BPA International and BtoB.
It will feature discussions about ROI, creative development and the state of the b-to-b marketing industry.
Scheduled speakers include Nina DiSesa, chairman-chief creative officer, McCann-Erickson; Ramona Lyons, director of brand practice and performance, Cigna Corp.; Joe Rabaglia, senior VP-business development, Hanley-Wood Integrated Media; Tad Smith, president of media division, Reed Business Information; Jim Gregory, CEO, Corporate Branding L.L.C.; Dan Belmont, president, Carat Business & Technology and Carat Face-to-Face; Terrence Meacock, exec VP, Thomson Healthcare; Michael Scherb, director of corporate branding and advertising, Public Service Enterprise Group, and chairman, ANA B-to-B Marketing Committee; Bill Gray, president, Ogilvy New York; and Jason Young, senior VP-general manager, Ziff Davis Internet. For a full agenda or to register, visit http://www.americanbusinessmedia.com/images/b2bmedia_603.PDF.