BtoB

B-to-b marketing software debuts

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Business data giant Dun & Bradstreet Corp. and Acxiom Corp., a Little Rock, Ark.-based software maker, have jointly launched D&B MaxMatch, a b-to-b data marketing software package. D&B MaxMatch allows companies to take their existing marketing files and cross-reference them against Murray Hill, N.J.-based Dun & Bradstreet's files, producing an updated list. D&B MaxMatch can cross-reference lists on companies ranging from Fortune 500 to small businesses.
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