BtoB

B-to-b marketing in space no longer an alien concept

Published on .

Reprints Reprints

Businesses can now market their products across the universe through a service from Bigelow Aerospace, the leading private company for public space exploration. Bigelow, whose aim is to provide low-cost space exploration for the commercial sector, announced that they will allow advertising logos on board their next spacecraft, Genesis II, set to launch in early 2007. Firms purchase advertising space for their company logo to float in space for the life of Genesis II, estimated to be between 3 and 13 years. These images are then beamed back to Earth and Bigelow's Web site for marketing purposes. The precise location of the aircraft is also tracked through www.bigelowaerospace.com. "This really is a different kind of program," said Benjamin Hubble, Web master for Bigelow Aerospace's Web site. "Not only do our participants get bragging rights that they have something in space, but their logo will be in our image gallery on our Web site for years." In addition, Bigelow has launched an international campaign, allowing the public to send golf ball-sized items such as a child's tooth or a baby picture, to be photographed floating aboard the Genesis II. "We want to open up the possibilities of space exploration to everyone, making space fun again," said Robert T. Bigelow, founder and president of Bigelow Aerospace. "To do this, we have developed several programs that engage the public and businesses in fun and interesting pilot revenue-generating programs like our Fly Your Stuff program."—Shelly Banjo

Think you have licked the e-mail addiction that's been creeping up on you the last few years? Think again. The latest eROI "E-mail Addiction Survey" proves that e-mail addiction is growing and apparently is here to stay, like pitching ace Roger Clemens or "Seinfeld" repeats. The September survey, which garnered 260 responses, found that people can't even separate themselves from e-mail while on vacation. According to the survey, 61% of respondents continue to check e-mail even when they're trying to get some rest and relaxation, while 56% reported a "high level of anxiety" if they couldn't access their e-mail. More signs that the 12-step industry might have a huge new market to tap into: two-thirds of people surveyed read e-mail every day of the week; 90% read e-mail six days a week; and 75% respond to e-mails six days a week. (Doesn't anyone remember what weekends are for anyway?) Two-thirds of respondents expect that they will get a response from their e-mail the same day. And in what could be a major cry for help, more people are tucking their BlackBerry into their pajamas. About half of those surveyed said they can't go to bed without checking their e-mail in-box one more time. Of course, the first step toward recovery is admitting you have a problem: 55% of the survey's respondents said e-mail owns more time in their life than it should. Did someone say E-mailaholics Anonymous?Matthew Schwartz

Chipmaker AMD is using a new sales tool? a booklet titled "Multi-Core Processing for Dummies" designed to educate customers about multicore chips such as AMD's Opteron server processor. AMD worked with John Wiley & Sons, which publishes the popular "For Dummies" series of books, to produce the 34-page booklet. It has passed out 10,000 copies of the booklet at trade shows and events, and is giving them to computer hardware partners to help them educate customers. The booklets were so popular that AMD is printing an additional 10,000 copies. Pat Patla, AMD's director of server and workstation marketing, came up with the idea. "We wanted to make sure everyone understood why multicore was a big deal," he said. "This makes it more fun for people."—Kate Maddox

In this article:
Most Popular