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BtoB

B-to-b media executives see strong M&A market in ’06

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New York—B-to-b media executives expect merger and acquisition activity in their market to continue its robust performance in 2006, according to AdMedia Partners’ “Top Management Snapshot Survey,” which was conducted at the American Business Media Top Management Meeting in Chicago in November. About 62% of the executives surveyed indicated they would be buyers in 2006. Only 22% said they would be sellers, and 20% said they would be inactive. When questioned regarding the single most significant factor that will impact next year’s magazine and event prices, 69% of the open-ended responses referenced interest rates and the ready availability of capital. This overwhelming response, AdMedia Partners concluded, “acknowledges the significance of [Federal Reserve Board] policy and the fragility of credit markets in keeping the merger and acquisition market active and prices at historic highs.”
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