×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

B-to-b media revenue grew 7.1% in first half of year

Published on .

Most Popular
New York—Total b-to-b media revenue increased 7.1% to $12.9 billion in the first half of the year compared with the year-earlier period, according to Business Information Network data released by American Business Media. The BIN figures comprise data, digital, print and trade show revenue.

The digital revenue category gained most, growing 23.2% to $3.0 billion in the first half of this year. Data also increased 7.8% to $900 million.

Print and trade show revenue also grew. Print revenue was up 4.9%, climbing to $3.9 billion in the first half, and trade show revenue increased 1.0% to $5.1 billion.

The BIN figures are tabulated using data from the Center for Exhibition Industry Research, Inquiry Management Systems, Interactive Advertising Bureau/PricewaterhouseCoopers and Outsell Inc.

In this article: