BtoB

B-to-b media revenue grew 7.1% in first half of year

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New York—Total b-to-b media revenue increased 7.1% to $12.9 billion in the first half of the year compared with the year-earlier period, according to Business Information Network data released by American Business Media. The BIN figures comprise data, digital, print and trade show revenue.

The digital revenue category gained most, growing 23.2% to $3.0 billion in the first half of this year. Data also increased 7.8% to $900 million.

Print and trade show revenue also grew. Print revenue was up 4.9%, climbing to $3.9 billion in the first half, and trade show revenue increased 1.0% to $5.1 billion.

The BIN figures are tabulated using data from the Center for Exhibition Industry Research, Inquiry Management Systems, Interactive Advertising Bureau/PricewaterhouseCoopers and Outsell Inc.

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