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BtoB

B-to-b media spend to reach $32.95 billion by 2012, according to VSS Forecast

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New York—Total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as advertising softness will be offset by gains in the institutional and alternative media sectors, according to the VSS Communications Industry Forecast 2008-2012, which was released Tuesday by Veronis Suhler Stevenson. B-to-b media spending totaled $24.79 billion in 2007, and the sector produced a 4.8% compound annual growth rate (CAGR) from 2002-07, according to the forecast. B-to-b media is anticipated to reached $32.95 billion by 2012, for a CAGR of 5.9% from 2007-12. The forecast anticipates that total communications spending will reach $1.183 trillion by 2012.
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