×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Overall b-to-b media spending drops 0.4% in 2010

Published on .

Most Popular
New York—Overall spending with business media companies declined to $23.8 billion last year, a modest 0.4% drop compared with 2009, according to Business Information Network data released by American Business Media. The BIN figures comprise trade show, print, digital and data spending with business media companies. Trade show spending dropped 6.4% last year, falling to $10.2 billion from $10.9 billion in 2009. Print spending fell 1.3% in the same time frame, dropping to $7.4 billion from $7.5 billion. Both the digital and data categories posted strong growth last year. Digital spending was up 15.0%, climbing to $4.6 billion in 2010 from $4.0 billion the previous year. Data spending increased 6.7%, climbing to $1.6 billion last year from $1.5 billion in 2009.
In this article: