BtoB

B-to-b media suffers revenue declines in print, events and digital

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New York—It’s official, and hardly a surprise: All three major b-to-b media revenue streams declined in 2009 compared with 2008, according to figures released Tuesday by American Business Media.

B-to-b print revenue was hardest hit, plunging 24.0% to $7.5 billion last year from $9.9 billion in 2008. Trade shows also suffered a double-digit revenue decline, falling 15.8% to $9.4 billion last year.

Even digital revenue tumbled 3.0%, dipping to $4.0 billion last year.

“Given the state of the economy last year, we are not surprised to see that each of the platforms has experienced a decline,” ABM President-CEO Gordon T. Hughes II said in a statement. “We believe that 2010 will show a more positive performance.”

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