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BtoB

B-to-b online media on track to outpace magazines and events through 2010

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New York—B-to-b online media will outpace the market growth of b-to-b magazines and events and database and information products on a compound annual basis from 2006 through 2010, according to a report released Monday by media investment bank Jordan, Edmiston Group. The report, "M&A Outlook and Valuations," was released Monday at Outsell's Signature Event, co-produced with Jordan, Edmiston. The invitation-only conference for C-level media executives is taking place this week in Kiawah Island, S.C. According to the report, b-to-b online media are expected to grow 23% on a compound annual basis from 2006 through 2010, while b-to-b magazines and events are expected to grow 3% on a compound annual basis. Database and information products are expected to grow 5% on a compound annual basis. "Some print properties are on a gentle decline, but online and events continue to grow strongly," said Wilma Jordan, CEO of Jordan, Edmiston.
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