$137.8B U.S. ad spend for top 200 advertisers
The report, "M&A Outlook and Valuations," was released Monday at Outsell's Signature Event, co-produced with Jordan, Edmiston. The invitation-only conference for C-level media executives is taking place this week in Kiawah Island, S.C.
According to the report, b-to-b online media are expected to grow 23% on a compound annual basis from 2006 through 2010, while b-to-b magazines and events are expected to grow 3% on a compound annual basis. Database and information products are expected to grow 5% on a compound annual basis.
"Some print properties are on a gentle decline, but online and events continue to grow strongly," said Wilma Jordan, CEO of Jordan, Edmiston.