B-to-b print ad pages continue to slide "Financial Times' launches new paid-content site NYSE Euronext buys "Corporate Board Member' UBM Studios acquires Astound for $3.1 million

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B-to-b print ad pages declined 2.1% in June compared with the year-earlier period, according to Business Information Network figures released last week by American Business Media. Through the first six months of the year, b-to-b print ad pages declined 6.0% compared with the year-earlier period, according to BIN figures. The pace of print ad pages' decline has slowed every month this year with the dropoff totaling 15.3% in January, 9.4% in February, 5.7% in March, 4.5% in April and 4.2% in May. The health care category is the only sector to show growth in print ad pages for the first six months of the year. The sector posted a 3.4% increase for the year. The other 21 categories posted declines. Overall newspaper advertising revenue declined to $6.40 billion in the second quarter, a 5.6% dropoff compared with the year-earlier period, according to figures released last week by the Arlington, Va.-based Newspaper Association of America. Online newspaper revenue jumped 13.9% to $743.9 million. The Financial Times has rolled out, a paid content site covering the pensions sector. FT said nonregistered visitors to the site will have access to one article a month; registrants have access to five. A subscription will be required to view more articles. NYSE Euronext, operator of the New York Stock Exchange, announced it has acquired Corporate Board Member, publisher of Corporate Board Member magazine. Financial terms of the deal were not disclosed., the Director's Database and Corporate Board Member's interactive research, conference and educational businesses were also part of the deal. Bank Director magazine was not included in the sale. UBM Studios has acquired Astound, the creator of Milicruit and Unicruit virtual career fairs for military personnel and college students, in a deal potentially valued at $3.1 million. UBM said Astound will add a number of Fortune 500 companies to its client list.
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