BtoB

B-to-b print revenue down 4.1% through July

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New York—Total b-to-b print revenue fell 4.1% to $4.3 billion for the first seven months of this year, compared with the year-earlier period, according to Business Information Network data released by American Business Media. Among the 22 advertising categories tracked by ABM, 11 saw declines, including computing, software and telecom (down 21.5%), healthcare (down 13.6%) and movies, radio and TV (down 9.8%). Among the biggest gainers were agriculture (up 11.9%) and travel, business, conventions and meetings (up 8.7%). The print BIN figures are tabulated using data from Inquiry Management Systems.
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