Print revenue fell 25.7% in the first three quarters of this year compared with the same period last year. Trade show revenue declined 19.2%, and digital revenue dipped 3.0%.
B-to-b spending on these three marketing platforms totaled $15.1 billion for the period, a drop off of 19.3% from the year-earlier period. Print’s share of b-to-b revenue fell from 40.7% in the first three quarters of 2008 to 37.4% this year. In the same time frame, trade shows’ share of revenue remained steady at 41.6%, while digital’s share of revenue climbed from 17.7% to 20.9%.