BtoB

B-to-b print, trade show and digital revenues decline

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New York—B-to-b print, trade show and digital marketing revenues continued their declines through the first three quarters of this year, according to data released Tuesday by American Business Media’s Business Information Network.

Print revenue fell 25.7% in the first three quarters of this year compared with the same period last year. Trade show revenue declined 19.2%, and digital revenue dipped 3.0%.

B-to-b spending on these three marketing platforms totaled $15.1 billion for the period, a drop off of 19.3% from the year-earlier period. Print’s share of b-to-b revenue fell from 40.7% in the first three quarters of 2008 to 37.4% this year. In the same time frame, trade shows’ share of revenue remained steady at 41.6%, while digital’s share of revenue climbed from 17.7% to 20.9%.

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