Understanding the small business market requires a full understanding of the business and its owner. This webcast will present research by Experian focusing on the small-business owner. It looks at the small business owner from a variety of perspectives including single and multiple business owners and their behaviors as they compare to each other and consumers. The data in this study will help you narrow your approach and target the small business while improving your return on the marketing investment. Join us as we discuss this research, the small business owner, and what you can do to better target him.