BtoB

B-to-b social media big part of content marketing explosion

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Infographics that feature b-to-b social media stats generally grab attention, says Jeffrey L. Cohen on the Social Media B2B blog. When someone takes the time to fully source statistics with footnotes that point each stat to a source, Cohen is impressed. In this blog post, he presents a compelling infographic about content marketing from customer service company BlueGlass Interactive. While the infographic works, Cohen points out a key flaw that may keep it—and yours, if you make the same mistake—from being as effective as it could be.
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