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BtoB

Too many b-to-b social media objections got you down?

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With the holidays on the horizon and the year winding down, Jeffrey L. Cohen, managing editor of the Social Media B2B blog, puts his curmudgeon hat on to share some of the things that drive him crazy about b-to-b social media. He starts by noting his “pent-up frustration” at the slow adoption curve. But it's the misperceptions about b-to-b social marketing's ability to drive leads and be measured—and if it's really for b-to-b at all—that really gets to him.
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