B-to-B State of E-Mail Marketing: Best Practices

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E-mail remains a powerful tool for b-to-b marketers. Best estimates indicate that e-mail marketing spending will reach $200 million in sales this year. But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This webinar will answer these questions along examining key performance metrics, budget stats, and industry trends.
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