Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


B-to-B State of E-Mail Marketing: Best Practices

Published on .

Most Popular
E-mail remains a powerful tool for b-to-b marketers. Best estimates indicate that e-mail marketing spending will reach $200 million in sales this year. But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This webinar will answer these questions along examining key performance metrics, budget stats, and industry trends.
In this article: