×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

B-to-B State of E-Mail Marketing: Best Practices

Published on .

E-mail remains a powerful tool for b-to-b marketers. Best estimates indicate that e-mail marketing spending will reach $200 million in sales this year. But how are b-to-b marketers using e-mail? As prospects are increasingly bombarded by e-mails, have marketers changed their tactics in order to break through? This webinar will answer these questions along examining key performance metrics, budget stats, and industry trends.
Most Popular
In this article: