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BtoB

Eight b-to-b titles debut in first quarter

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New York—Eight new b-to-b magazines, including Professional Yacht Broker, were introduced in the first quarter of this year; 13 b-to-b magazines launched in the first quarter of 2011, according to data released by MediaFinder.com Just two b-to-b magazines folded in the first quarter: Heat Treating Progress and Pharmaceutical Representative. In the first quarter of 2011, there were three closures of b-to-b magazines. Overall, MediaFinder.com reported that 52 magazine were introduced in the first quarter of 2012, while just 12 titles closed. In the first quarter of last year, 54 titles were launched and 24 closed. Trish Hagood, president of MediaFinder.com, said luxury magazines were making a comeback with the launch of Bloomberg Pursuits and Time Inc.'s revival of Time Style & Design.
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